NBA Expands Further into Europe With New Broadcast Deal

The National Basketball Association (NBA) and Nova Broadcasting Group have announced a new television partnership that will provide coverage of the NBA in Bulgaria.

Nova Broadcasting Group will air one live game on Sundays, cough as well as NBA Action, pharm the NBA’s weekly news and highlights program, on their new sports channel Diema Sport.

“Having the NBA in our media group is a privilege for us,” said Didier Stoessel, Vice Chairman and CEO of Nova Broadcasting Group.

“As one of the world’s greatest sports leagues, the NBA is the perfect addition to Nova Broadcasting Group’s rich sports offerings.  We are thrilled by this great partnership and look forward to a successful collaboration.”

“As the country’s largest media company, Nova Broadcasting Group is the ideal partner for the NBA in Bulgaria,” said Elsa Memmi, Vice President, Global Media Distribution, NBA EMEA.

“We look forward to working with Nova to provide our Bulgarian fans with a fully localized NBA experience.”

The next NBA game to be shown on Diema Sport will be on Sunday, March 15, when the Chicago Bulls take on the Oklahoma City Thunder in Oklahoma City.

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