NBA Europe appoints new director of communications
July 26, 2010
NBA Europe has appointed Darrell McLennan-Fordyce as its senior director of communications, it has been announced.
McLennan-Fordyce is a former member of the Madrid bidding team to host the 2018 Ryder Cup and a 2011 Volvo Ocean Race consultant and will oversee the growth and development of the NBA sports brand across Europe, the Middle East and Africa.
He said: “The NBA is a fantastic global sports brand and I’m very excited to be working with a great team based in London and across the region.
“Not only can we build on the future with the London Olympics just over the horizon but with the LA Lakers and Minnesota Timberwolves coming to London in October for NBA Europe Live we have a number of the great platforms to work with that demonstrate what great sport and entertainment the NBA offers.”