NBA Develops on LINE Presence With New Partnership

The National Basketball Association (NBA) has announced a digital content partnership with LINE Corporation which sees the NBA become the first major U.S. professional sports league to unveil an official LINE account.

The NBA’s official account on LINE will be available through a variety  of devices, including mobile, tablets, and PCs, the league said in a statement.

“We are very pleased to announce that the NBA, one of the world’s leading sports leagues, is the latest addition to LINE’s list of official account holders,” LINE chief executive Akira Morikawa said.

“Through its partnership, the NBA will be able to connect with LINE’s more than 181-million monthly active users and communicate with NBA fans all over the world.”

“LINE also looks forward to expanding its user base outside Asia into other regions where basketball is also extremely popular, such as Europe and the Americas.

Scott Levy, NBA Asia’s Managing Director said: “As a leading communications platform, LINE has entrenched itself into the daily lives of millions of users across the globe.

“The NBA enjoys a large international following and, through this partnership with LINE, we will provide our tech-savvy fans with another way to enjoy and engage with NBA, wherever they may be.”

{jcomments on}