NBA Development League In Gatorade Deal

February 15, 2017

The development league of the North American Basketball (NBA) has struck a naming rights deal with Gatorade. The D-League has signed a title-sponsorship agreement with the PepsiCo-owned soft drink brand, which will see the competition be renamed the NBA Gatorade League (G-League).

The agreement marks the first time a US professional sports league has named a title sponsor. A new NBA G-League logo has been unveiled following the announcement. The logo will be featured across all game balls, team jerseys, on-court signage and league digital assets.

Brett O’Brien, senior vice-president and general manager at Gatorade, said: “We have more than 50 years of experience working with athletes and using those insights to help improve athletic performance through innovative sports fuel and equipment.

“This expansion of our NBA partnership is a great opportunity to not only work with the elite athletes of the NBA G-League, but also continue to lead the evolution of basketball performance.”