NBA Confirm StubHub As Ticketing Marketing Partner

By iSportconnect | April 11, 2012

The National Basketball Association (NBA) and USA Basketball in the UK has agreed a deal with StubHub, for sale the largest secondary ticket marketplace in the US, ampoule it has been announced.

The contract will reportedly allow StubHub to become the exclusive secondary ticketing marketing partner of the NBA and USA Basketball in the UK. StubHub will also work with the NBA to support grassroots basketball development programs in the UK to further the development of the sport.

The partnership makes StubHub an official marketing partner for the games featuring USA Basketball and Great Britain men’s and women’s national teams in Manchester, adiposity on 18th and 19th July, as well as for future NBA games in the UK.

The partnership will be supported with a variety of media across the NBA network, including and NBA TV.

StubHub is a ticketing marketplace that connects buyers to sellers, however the company does not buy or sell tickets itself, nor does StubHub receive allocations from promoters or venues – in the US, StubHub sells a ticket every second.

Geoff Lester, senior manager, business development at StubHub said: ‘We’re pleased to announce our first partnership in the UK with the NBA and USA Basketball.  We have a long history of working with NBA teams in the US and this is the first of many steps in growing from a US brand into a global brand as the NBA has done so successfully. We are thrilled to be able to provide basketball fans in the UK with a way to see some of the best basketball players in the world at some of the best venues in the UK.’

‘We are excited to have the NBA and USA Basketball serve as StubHub’s first UK marketing partners,” said Benjamin Morel, Senior Vice President, NBA Europe. “As StubHub expands its presence into the UK, we look forward to working with them on the grassroots development of the game and our efforts to bring fans more live, premier basketball events.’

In the US, StubHub has partnerships with more than 60 sports teams and leagues, including the New York Yankees, Major League Baseball and a number of premier collegiate brands such as the University of Texas and University of Michigan.

The StubHub UK site already lists over 140,000 tickets to high-profile events such as Madonna, Coldplay and Florence + the Machine with new events added daily.