NBA Celtics Name Arbella as Playoff Presenting Sponsor

National Basketball Association (NBA) giants the Boston Celtics’ has announced that Arbella Insurance will be the presenting sponsor of sides playoff run this season.

Massachusetts-based mutual insurance firm, The Quincy is to be the team’s sponsor for the post-season campaign for a second straight year.

Arbella Insurance and the Celtics will create a co-branded logo, used in the promotion of the team’s playoff games under the terms of the agreement.

As well as promotional exposure through local broadcast partners Comcast Sportsnet New England and Sports Radio 850 WEEI-AM, Arbella will also receive scoreboard and signage at the Celtics’ home court, TD Garden.

The Celtics became the first team in the league to clinch a playoff berth this season and are searching for an 18th NBA title.