Hookit NBA

NBA Has Big Lead As World’s Most Followed League On Social

May 30, 2019

The NBA leads other sports leagues and governing bodies in social media interaction by a wide margin, according to the latest rankings by sports sponsorship analytics and evaluation platform Hookit.

In April the NBA racked up more than twice as many interactions as the organisation in second place, Spain’s LaLiga, the world’s most followed football league.

Cricket’s Indian Premier League was third.

Four U.S. major leagues ranked in the Top 10 of the Hookit rankings based on April interactions.

Check out the full list of leaders in the video.


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