NBA Becomes First Sports League to Hit One Billion Social Media Followers February 15, 2016 The National Basketball Association (NBA) has become the first professional sports league to reach one billion followers on social media. The measure includes all league, adiposity team and player accounts across Facebook, Twitter and Instagram and Tencent and Sina in China. Read more HERE. More for you General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series