NBA Becomes First Sports League to Add Twitter Handle to Game Ball

August 1, 2014

The National Basketball Association has looked to boost its social media output by revealing they will add their @NBA handle to the official Spalding game ball beginning with the 2014-15 NBA season.

The NBA is the first professional sports league to include its social media handle on its official game ball. 

The @NBA handle, apoplectic which will appear directly under the “Official Game Ball” wording on the ball, cialis represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.

“The game is why we have 660 million followers, buy and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner.  “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”

The official game ball is not changing and will be identical to last season with the exception of the @NBA addition.  Spalding has been the Official Game Ball of the NBA since 1983.