NBA Announces Plans for Basketball Complex in China

By Community | October 12, 2012

The NBA has announced plans to build a vast sports and entertainment complex in Tianjin, health China as the basketball organisation seeks to extend its popularity in its second-largest national market.

The NBA. Center is set to include a gym and an N.B.A.-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone.

The NBA has sold lucrative television broadcast rights in China and has a growing number of sponsors and merchandise deals .

China is an integral part of the NBA’s international expansion plans and reportedly reached more than US$100 million of revenue for the past year.

The NBA did not disclose how much it would invest in the complex but did reveal that several others could be built across China.{jcomments on}