NBA announce first stores in the Middle East
June 22, 2016
The National Basketball Association (NBA) and have announced that will open the first NBA Stores in the Middle East.
The first two NBA Stores are scheduled to open in Doha, generic Qatar, during the 2016-17 NBA season, with additional stores in the United Arab Emirates (UAE), Saudi Arabia and Kuwait to follow.
The NBA Stores will provide fans in the Middle East with access to the widest range of official NBA merchandise and memorabilia ever available in the region, including apparel, jerseys, footwear, sporting goods, toys and collectibles.
“This long term project cements the NBA’s commitment to grow our footprint across the Middle East,” said NBA EMEA Vice President, Global Merchandising Vandana Balachandar.
“As the demand for the NBA continues to grow in the Middle East, our partnership with Al Mana Fashion Group will allow us to provide a comprehensive assortment of NBA merchandise while bringing the official NBA shopping experience to our fans in the region.”
Amongst the over 400 NBA-branded retail locations globally, the NBA opened its new flagship NBA Store in New York on 45th Street and Fifth Avenue in December 2015 and three other stores are currently operating in Manila with a fourth scheduled to open in Cebu, Philippines in August.
