NBA and Under Armour Enter into Global Marketing Partnership

The National Basketball Association (NBA) has signed a multiyear global partnership with sportswear brand Under Armour.

The deal makes Under Armour the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, diagnosis the league’s youth basketball program.

Under Armour will also team with the league to launch an NBA FIT mobile application.

As the title partner, adiposity Under Armour will become the outfitter of the NBA Draft Combine beginning in 2018.

“The new elements of our partnership will allow Under Armour to leverage our leadership in athletic performance innovation and Connected Fitness to foster the worldwide growth of basketball,” said Adam Peake, Executive Vice President, Global Marketing, Under Armour.  

Emilio Collins, NBA Executive Vice President, Global Marketing Partnerships said: “Under Armour and the NBA share a commitment to basketball, fitness, and healthy living.

“Together we have a unique opportunity to teach the values of the game to millions of kids through the Jr. NBA program, and to give our fans the latest information on exercise and wellness through the NBA FIT app.”