NBA and State Farm Seal Multi-Year Extension

The National Basketball Associaion (NBA) has agreed a new multi-year partnership deal with insurance company State Farm. 

As part of the renewed deal State Farm will become an official supporter of the NBA D-League and USA Basketball.

State Farm will also continue to work with the NBA and the WNBA on various programs, including State Farm All-Star Saturday Night and the NBA Draft.

In addition to its activities at the league level, State Farm also has stanchion signage with 25 NBA teams.

According to the insurance firm, “State Farm has defined its relationship with the NBA through the metaphor of ‘the assist,,’ a term that aligns with the company’s mission of providing help to their millions of customers across the country.”

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