NBA and Sports.ru team up for Russian launch

The National Basketball Association (NBA) and Sports.ru, medicine Russia’s leading sports website, have announced the launch of NBA.com Russia, the NBA’s new, official online destination in Russia.

Hosted in a dedicated section of Sports.ru and the Sports.ru mobile app, NBA.com Russia features a range of multimedia content including videos, highlights, localized editorial and real-time statistics.

Fans who visit NBA.com in Russia will be automatically redirected to Sports.ru/NBA.

Sports.ru will also operate Russia’s first official NBA VKontakte page (http://vk.com/official_nba) and Twitter account (@NBA_RU), providing fans with engaging up-to-the-minute content.

“We are excited to partner with Sports.ru to launch the NBA’s first official online destination in Russia,” said NBA Vice President – Russia, David Watts.

“As one of Russia’s leading sports news platforms, Sports.ru will provide fans with an enhanced NBA experience through localized editorial and around the clock content across digital and social media.”

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