NBA and Sina Expand Partnership

October 21, 2013

NBA China and Sina Corporations have expanded their partnership, capsule providing fans in China with unprecedented NBA coverage across multiple platforms. 

The NBA have become the first US professional sports league to offer specific destinations online and via mobile devices in China. Fans will also be able to watch a live game daily on mobile devices and original programming, cough as well as access a new NBA online community. 

Sina is the official internet and online community partner of the NBA in China, and will continue to operate the Chinese NBA website, and deliver a wide range of NBA features on, mobile web, the Sina Sports application and Sina Weibo.