NBA and PERFORM Group Seal Multi-Year Media Rights Extension

The National Basketball Association (NBA) and digital sports content and media company PERFORM Group have signed a multi-year extension with to their NBA media rights portfolio in Germany, cough which will include Austria.

The new partnership will include more than 250 live NBA games per season with content licensed primarily for broadcast across PERFORM’s recently announced OTT service, which will launch in 2016.

During the 2015-16 season, games will be available on Sport1 US and Telekom Basketball.

Additionally, a free weekly game will continue to be streamed live for fans across Germany, Austria and Switzerland on NBA.com/Germany, the league’s official website.

“The NBA’s partnership with PERFORM keeps us at the digital forefront as we continue to offer new ways for our fans to enjoy NBA games and content,” said NBA Associate Vice President for Germany, Nordics and Central Europe Jan Menneken.

PERFORM Group CCO for New Ventures John Gleasure said: “We are delighted to extend our relationship with the NBA, who are our trusted partners and who share our vision for our exciting new OTT service launching in the region in 2016.”

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