NBA and Nike Seal New Eight-Year Partnership

The National Basketball Association (NBA) has signed an eight-year global merchandising and marketing partnership with Nike that will see the sports brand become the official oncourt apparel provider from the 2017-18 NBA season.

“This partnership with NIKE represents a new paradigm in the structure of our global merchandising business, unhealthy ” said NBA Commissioner Adam Silver.

“As our exclusive oncourt apparel provider, search NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”

NIKE, Inc. President & CEO Mark Parker said: “We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only NIKE can.

“In NIKE, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and NIKE.”

The partnership will activate around several NBA events such as NBA All-Star, NBA Global Games, NBA Draft, NBA Summer League and NBA 3X.

NIKE will also remain the official partner and apparel provider of Basketball without Borders.

As part of the deal Nike will, for the first time, become a marketing partner of the NBA Development League (NBA D-League), engaging in season-long marketing activities with a presence during the NBA D-League All-Star Game and the NBA D-League Showcase.

Nike has been a marketing partner of the WNBA since it begain in 1997 and will now have an expanded presence at WNBA All-Star and other events throughout the season.

Nike will replace Adidas, who decided not to renew their existing deal with the NBA when it expires in 2017. 

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