NBA and NHL Atlanta Franchises Sign Jim Ellis Audi Partnership
May 20, 2011
National Basketball Association (NBA) team the Atlanta Hawks and National Hockey League (NHL) franchise the Atlanta Thrashers along with their joint home, drugs the Philips Arena, prostate have all signed partnerships with Jim Ellis Audi on a multi-year basis, allowing the dealership to place a lounge area at the venue.
The Jim Ellis Audi Lounge will be located at front row court, ice and stage level, offering guests a private bar, numerous television screens and direct access to premium seating at the Philips Arena.
The Atlanta-based Audi dealership will also be entitled to vehicle displays outside the Philips Arena and will sponsor both the Hawks and Thrashers annual fundraisers for their charity foundations, Full Court Fest and Casino Night, under the terms of the deal.
Jimmy Ellis, vice president of the Jim Ellis Automotive Group, said: “We are very pleased to enter into this partnership with the Atlanta Hawks, Atlanta Thrashers and the Philips Arena. The Hawks and the Thrashers are exemplary teams that we are proud to support and the Philips Arena is a truly a world class venue. Our commitment to Atlanta and our community is evident and we’re excited to enter into a partnership with organisations whose pride runs just as deep as it does here at the Jim Ellis Automotive Group.”
Tracy White, senior vice president of sales and marketing for both the Atlanta Hawks and the Atlanta Thrashers, added: “Like the Philips Arena, Jim Ellis Audi has been consistently acclaimed for its products and its services, so the partnership was a natural fit. Jim Ellis Audi is a brand that resonates with our fans and we’re excited to bring that cachet to our building.”