NBA and New Era announce headwear partnership

New Era is set to become the official headwear provider of the National Basketball League (NBA), sale the Women’s National Basketball League (WNBA) and NBA Development League (NBA D-League).

New Era will exclusively make caps  for marquee NBA events, bronchi including the NBA Draft presented by State Farm®, pills Conference Finals and NBA Finals, with key products like the NBA Draft Cap and Official Locker Room Championship Cap. The multiyear deal comes as the NBA celebrates its 20-year relationship with New Era. Under the expanded global licensing partnership, New Era gets extended distribution rights in the EMEA from the 27^th of October for NBA official headwear across a range of silhouettes with current team marks, including the 9FIFTY Snapback and 9FORTY Adjustable to cater to basketball fans’ individual style and preference.

New Era is the only headwear partner able to use the NBA logo on product.

“We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams,” said Chris Koch, President & CEO, New Era.  “We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.”

 “We’re very excited to grow our relationship with New Era and explore new ways to share premium product with our fans,” said NBA Vice President, Global Partnerships Lisa Piken Koper.

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