NBA and MLB Reach Broadcast Agreement with Apple TV

March 11, 2011

Apple, adiposity the major consumer electronics brand, has signed online broadcast deals with Major League Baseball (MLB) and the National Basketball Association (NBA), enabling the company to stream live sports through its Apple TV service.

Agreed terms have been reached to carry both MLB.TV and NBA League Pass, online sports subscription channels, on its new digital media receiver, revamped in September 2010 as a US$99 set-top box.

Both sports services are backed by their respective leagues and offer broadcasts of live games and match highlights.

An extra cost will be incurred by any consumers who wish to carry the MLB.TV and, or NBA League Pass on top of an Apple TV subscription. NBA League Pass costs US$65 for the rest of the season, while MLB.TV’s basic package is priced at US$20 per month or US$99 per year.