NBA and L’ Launch Dedicated French NBA Website

October 20, 2015

The National Basketball Association (NBA) and L’ have partnered to launch, here the new official online NBA destination in France. 

Launching to coincide with the start of the 2015-16 NBA season, herbal the site will be hosted in a dedicated section of L’ and will feature multimedia content including videos, viagra highlights, localized in-language editorial and real-time statistics. 

Fans who visit in France will be automatically redirected to

“We are excited to be unveiling as the new official online destination in France,” said NBA EMEA Digital Director Xavier Bidault.

“L’Equipe is a sporting institution in France, and as they look to diversify their digital offering, we are excited to partner with them to enhance the NBA experience for our fans in France.”

L’Equipe General Director Cyril Linette: “We are thrilled to be partnering with the NBA. Through this partnership, the NBA section on L’ will be rich with content and provide our fans with the most comprehensive and exhaustive NBA offering ever in France.”