NBA All-Star Damian Lillard Renews Endorsement Deal with Adidas

Global sportswear giant adidas has announced a new extended partnership with NBA All-Star Damian Lillard.

The Portland Trail Blazers point guard will continue to be an integral part of adidas Basketball’s marketing campaigns, product launches and global initiatives moving forward. 

“adidas has been great to me over my first two seasons,” said Lillard. “I’ve had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I’m excited for what the future holds for me and adidas.” 

Lillard’s dedication to basketball brought immediate success in his young NBA career, including being named the unanimous Kia NBA Rookie of the Year. This season, Lillard took another step forward, earning a spot on the Western Conference NBA All-Star team where he also became the first player to complete in all five events at All-Star weekend. 

“Damian has proven to be not only an amazing basketball player, but a great partner, member of the community and someone who creates excitement for our products,” said Chris Grancio, adidas head of global basketball sports marketing. “His leadership and commitment to success on the court and his ability to interact and relate to fans through social media and the community make him the perfect fit to be one of the cornerstones of the adidas brand.” 

Other adidas athletes include Derrick Rose of the Chicago Bulls, WNBA MVP Candace Parker and four-time FIFA World Player of the Year Lionel Messi FC Barcelona.

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