NBA agrees jersey sponsorship

By iSportconnect | April 18, 2016

The NBA will begin putting sponsorship logos on player uniforms in 2017-18, a move that could generate at least $100 million annually and a step that the NFL, Major League Baseball and NHL have yet to take.

The three-year trial was approved Friday by NBA owners and will take effect when the league’s contract with Nike begins. The patches will appear on the front left of the jersey, opposite Nike’s logo, and measure about 2½ by 2½ inches.

Logos appear on international and MLS soccer jerseys, and many athletes in individual sports wear their sponsors’ attire in competition.

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