Nature Valley signs deal with ATP World Tour Finals

Healthy granola bar brand Nature Valley has agreed a sponsorship deal with the Association of Tennis Professionals to sponsor the ATP World Tour Finals event set to take place November 13-20 at the O2 Arena in London, discount England.

Nature Valley will receive brand exposure during the Finals as well as allowing attendees to sample their new gluten-free protein bars in the official fan zone.

“Not only does this partnership enable us to now reach a wider audience and hopefully inspire new consumers and tennis fans to discover our products, for sale it also marks our continued commitment to a sport that shares our passion for inspiring a healthy active lifestyle,” said Arjoon Bose, marketing lead for snacking at General Mills, Nature Valley’s parent company.

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