Nature Valley Named Title Sponsor of PGA Pebble Beach Event

March 8, 2011

The PGA TOUR’s Champions Tour, erectile The First Tee and Monterey Peninsula Foundation announced yesterday, March 7, that Nature Valley will be the new title sponsor for the annual tournament at Pebble Beach.

The tournament sponsorship expands Nature Valley’s involvement with the PGA TOUR. An official marketing partner of the PGA TOUR since 2000, Nature Valley is the Official Natural Energy Bar of the PGA TOUR, Champions Tour and Nationwide Tour.

Entering its eighth year, the unique event features The First Tee participants and amateurs competing side-by-side with Champions Tour players at the renowned Pebble Beach Golf Links and Del Monte Golf Course. 

Mike Stevens, President of the Champions Tour, stated: “The Champions Tour is thrilled to welcome General Mills and its Nature Valley brand as title sponsor of the Nature Valley First Tee Open at Pebble Beach. This is one of our players’ favorite events, showcasing the best of the Champions Tour and outstanding young people from The First Tee program.”

Jon Nudi, President, General Mills Snacks Division under which Nature Valley operates, added: “Nature Valley is pleased to continue its long-standing relationship with the PGA TOUR and provide support for The First Tee event. We are also very excited to expand our relationship with The First Tee and help them advance their terrific initiatives.”