Nationwide Hires Ogilvy & Mather to Activate Peyton Manning Marketing Partnership
By Community | June 13, 2014
Nationwide today announced it has selected Ogilvy & Mather Advertising, therapy New York, to develop creative work for its new marketing agreement with Denver Broncos quarterback Peyton Manning.
The company announced a multi-year marketing agreement with Manning on May 30.
O&M Advertising New York will work with Nationwide to develop a fully integrated brand campaign featuring Manning that promotes Nationwide’s insurance and financial service products. The campaign will also aim to deepen Nationwide’s long-term presence in professional football to better engage with football fans.
“We are proud to add Ogilvy & Mather to our creative family and look forward to developing compelling creative that connects the Nationwide brand with consumers across the nation,” said Matt Jauchius, Chief Marketing Officer for Nationwide. “As the agency that originally helped develop our famous On Your Side slogan 50 years ago, we’re confident in Ogilvy’s unique ability to bring to life the authentic connection that Nationwide shares with Peyton Manning to drive meaningful business results.”
The new campaign featuring Manning will launch during the 2014 football season and the scope of the assignment will cover television, print, digital and out of home.
“We are so proud to be working alongside Nationwide once again, a brand that has deep historical ties with Ogilvy,” said Adam Tucker, President, Ogilvy & Mather Advertising, New York. “As their new partner, we look forward to expanding and building on the success they’ve achieved as a leading brand in the insurance category.”
“Nationwide is a unique company with diverse marketing needs,” Jauchius added. “We partner with a portfolio of creative agencies to help us bring campaigns to life and effectively reach consumers in meaningful and authentic ways.”