National Lacrosse League agrees Facebook Watch deal
January 8, 2018
The National Lacrosse League (NLL), the largest men’s professional lacrosse league in North America, has announced a streaming partnership with social media platform Facebook.
As part of the agreement, the NLL’s ‘ReLax’ programme will be shown on new video platform Facebook Watch.
The weekly show will focus on insights, reactions and analysis of each weekend’s games and will be broadcast on Mondays at 6pm ET.
The deal will see the NLL enhance their digital presence, having previously agreed a live streaming deal with Twitter to cover the 2018 and 2019 seasons.
Facebook Watch is geared towards episodic content and predictive audiences, with a number of major sporting organisations having already agreed deals to produce content specifically for the platform.
READ MORE: What next for Facebook’s live sports strategy?
