National Guard Extends Hendrick Motorsports Sponsorship

The Army National Guard will continue as the majority sponsor of the No. 88 Sprint Cup Series team with driver Dale Earnhardt Jr. after extending its relationship with Hendrick Motorsports through the 2014 NASCAR season.

As a part of the deal, medic the National Guard will receive primary paint schemes in 20 Sprint Cup races, medstore including the 2014 Daytona 500, and prominent brand placement during all non-primary events.

Lt. Col. Michael Wegner, marketing branch chief, Army National Guard said: “NASCAR is a critical marketing platform for the National Guard.

“This program touches recruiters, influencers, our own Citizen Soldiers and those interested in the Guard’s many career opportunities and benefits.

“NASCAR fans in our target demographic are twice as likely to consider the military as a career option, and the overall fan base strongly advocates for military service. It’s the right place for the Guard and has helped us recruit more than 400,000 Citizen Soldiers since 2007.”

Rick Hendrick, owner of Hendrick Motorsports added: “We’ve been honored to partner with the National Guard since 2007.

“Sports affiliations drive engagement, and we know Citizen Soldiers are especially likely to engage with NASCAR specifically.

“The Guard has recognized the opportunities, and Dale Jr. has been a terrific spokesperson. We’re proud to continue what’s been an effective and impactful program.”