National Basketball League to be Streamed Live after New Deal with Perform

By Community | August 28, 2012

Australia’s National Basketball League have announced a partnership with Perform Media Australia which will stream every game on the internet throughout the season.

The venture will produce five-camera live broadcasts for all matches outside the games shown by the league’s television partners, which will be simulcast online.

Boomers and Opals games will also be shown on NBL.TV, but those broadcasts will be subject to television deals and may not be live.

The Basketball Australia chief executive, Kristina Keneally, said: “This is a landmark deal in Australian sport – the very first of its kind in our country.” 

“New media and digital broadcasting are already having a huge impact on the media landscape, and basketball fans rightly expect broad access to high-quality live programming in this space.

“This deal truly puts us ahead of the pack: basketball is the first sport in Australia to give fans such comprehensive digital access to live sports content on-the-go.

“This is also the first time in NBL history that every game will be broadcast and available live.”

Ms Keneally said NBL.TV could become a major moneymaker for the league.

“On top of that, NBL.TV will be a league-owned platform rather than one owned by a rights-holder – so the NBL will retain control of its own broadcast product and benefit directly from the revenue generated by it,” she said.

“It gives us a major new revenue stream, as well as an attractive new proposition for sponsors.”

Basketball Australia has yet to announce the WNBL’s broadcast deal for this season.