Nascar’s Leavine Family Racing Appoints Jeremy Lange as VP of Marketing & Partnerships
July 31, 2013
Leavine Family Racing in the NASCAR Sprint Cup Series (NSCS) continues its strategic growth development with the addition of Jeremy Lange as vice president of marketing and partnerships.
Lange will design activation programs for new and existing sponsors as well as marketing sales focused on landing new partners and fulfilling those sponsor contracts.
“Being a part of Leavine Family Racing is exciting for many reasons, medicine ” Lange said. “I am looking forward to the opportunity of leading the marketing and sales department while building strong relationships with the team and our current and future partners.”
A marketing and industry veteran, Lange boasts over 15 years of experience in strategic brand activation, creative marketing and advertising, most recently serving as national account manager in the business sales division at Best Buy. There, his responsibilities included the development of the strategic sales and marketing approach that delivered increased revenue within the automotive, communications and motorsports business verticals.
“Jeremy Lange makes a great addition to the Leavine Family Racing team” team owner Bob Leavine said. “We are proud to have him aboard and believe his extensive knowledge in the industry will help us to reach our goal of attaining sponsorship.”
Lange started his career at MediaCom, a division of Grey Advertising in New York City, where he managed, developed, and presented strategic media and marketing plans for Diageo and LVMH (Tanqueray, Johnnie Walker, J&B, Ruffino and Moet & Chandon).