NASCAR Race Named After New Hollywood Casino

February 21, 2011

The NASCAR Sprint Cup fall race at Kansas Speedway will be titled the Hollywood Casino 400 for the next 10 years.

In 2012 the US$386m “Hollywood-themed entertainment destination and casino” is set to open at the track with the race named after the new venture.

The speedway and Penn National Gaming will partner to operate the casino with the new title taking effect with this year’s race on October 9.

Price Chopper formerly served as title sponsor, but the casino wanted to take advantage of the opportunity to publicise,