NASCAR Promotes Dr. Michael Lynch to Vice President Role

NASCAR today announced the promotion of Dr. Michael Lynch to vice president of green innovation.

As he has done over the past five years at NASCAR, Lynch will champion the adoption and implementation of sustainability practices across the sport.

Lynch joined NASCAR in 2008, shortly after NASCAR Chairman and CEO Brian France declared the sport would be venturing into an endeavor to reduce its environmental impact. After joining the company, Lynch launched NASCAR Green, which has since grown into the largest sustainability program in all of sports and one of the most powerful and impactful green programs in the public and private sectors.

“We knew that going green was not only the right thing to do, it was also good for business,” said France. “In the process of creating programs and implementing changes to help make our sport more environmentally friendly, Mike has also helped generate commercial opportunities for the entire industry through partnerships with more than two dozen organizations interested in using NASCAR as a platform to uniquely validate their technologies.” 

Once coined ‘the dirtiest sport in America,’ NASCAR now boasts the three largest green programs in sports: renewable energy, recycling and clean air.

“NASCAR is a widely embraced and trusted form of community engagement to tens of millions of Americans,” said Allen Hershkowitz, senior scientist, Natural Resources Defense Council. “NASCAR Green, through Dr. Lynch’s leadership, offers the encouraging prospect that millions of sports fans and businesses will be positively influenced about responsible environmental action for years to come.” 

“The backbone of NASCAR Green has been the mass adoption and acceptance of sustainable practices by our green-conscious fans; the steadfast involvement of the industry; and the strong and unwavering support from a range of Official NASCAR Partners,” said Lynch. “Thanks to these key stakeholders, we’ve been able to make substantive changes to our operations and business practices and expand the reach and scope of the platform.”