NASCAR Joins Beyond Sport

NASCAR has joined Beyond Sport, a global entity that promotes, develops and supports the use of sport in effecting social change.

As the first motorsports organisation to join Beyond Sport, NASCAR follows the lead of a coalition including Major League Baseball (MLB), Major League Soccer (MLS), the National Basketball Association (NBA), the National Football League (NFL), the National Hockey League (NHL) and the Women’s National Basketball Association (WNBA)

Beyond Sport’s global network is a movement that allows sporting bodies to share best practices on community involvement.

It will also provide a platform for NASCAR to promote the work of drivers, race teams, track operators and other industry members to improve communities around them, including the NASCAR Foundation, NASCAR’s Drive for Diversity and NASCAR Green.

NASCAR will be able to network with leagues and their partners across the world and its Chairman and CEO Brian France is delighted to be involved.

He said: “We’re obviously very honoured to be a part of what is going on at Beyond Sport. The idea is that leagues, teams, athletes come together to share best practices in what they’re doing.

“We are very proud of the contributions our entire industry makes on a daily basis to better the lives, living conditions and futures of people from all walks of life, and especially kids.

“From our green initiatives, to the work of the NASCAR Foundation, to the innumerable good works of NASCAR drivers, teams, tracks and our marketing partners, our industry is a leading example for giving back. We’re thrilled to align our commitment with that of our peers through Beyond Sport.”

NASCAR’s chief marketing officer and senior vice president Steve Phelps said: “If you look around our sport, and you consider all that our drivers do — the teams, the tracks, and our sponsors — collectively, the impact that they make in giving back to the community is really amazing.”

Beyond Sport Founder Nick Keller said; “We are very excited to welcome NASCAR to Beyond Sport and look forward to promoting and supporting the NASCAR community’s collective efforts to make a difference in the world.

“Sports are one of the most powerful platforms in any culture to promote good, and the combined strength and collective commitment of these leagues is coming together to drive important change. NASCAR makes the movement even stronger.”

Since 2006, the NASCAR Foundation has donated more than $13 million to charitable organizations and helped provide medical treatment for more than 24,000 children annually as well as helping school children to engage in science and engineering programs.