NASCAR Extends Sponsorship with UPS
October 28, 2011
After turbulent financial times for NASCAR there is finally some good news on the commercial front as UPS has agreed to remain with the motorsport series as the sport’s official delivery service, and also agreed to remain with Roush-Fenway Racing, although in an associate-sponsor capacity, and with a different car.
For the last three seasons, UPS has sponsored the No. 6 Ford of David Ragan. But the sponsor will now switch to the No. 99 of Carl Edwards, where it will be an associate sponsor. UPS will be Edwards’ primary sponsor at the Kentucky race.
The decision to continue with NASCAR in an official capacity for a 13th season and Roush Fenway Racing as a sponsor for a fourth season was driven by the positive growth UPS has enjoyed through its direct involvement in the sport.
Ron Rogowski, UPS vice president, sponsorships and events, said: “UPS has enjoyed a great relationship with NASCAR and our official status allows us to continue providing logistics solutions for other great NASCAR partners both at and away from the racetrack. The shift in our program was a strategic business decision that allows us to focus on the elements that drive the best return on our investment, including continuing our relationship with Roush Fenway Racing.”
UPS also will continue its successful customer and employee hospitality activations at select events throughout the year in addition to serving as primary sponsor on the No. 99 Ford at Kentucky Speedway.
“We are always evaluating ways to refine and enhance all of our sponsorship programs to ensure they are aligned with our business strategy and objectives,” continued Rogowski. “While we’re making some changes to our racing program in 2012, we are confident UPS’s ongoing association with NASCAR and Roush Fenway Racing will continue to present new and meaningful opportunities for UPS, our customers and employees.”
Jim O’Connell, chief sales officer, NASCAR, added: “We are pleased that UPS will continue as a partner in our sport at multiple levels. NASCAR works for business because our fans are among the most brand loyal in all of sports. UPS is a world-class company and one that we are proud to call our partner.”