NASCAR Digital Media Partner with YouTube to Provide Full Race Coverage
By Community | September 24, 2014
NASCAR Digital Media has announced a collaboration with YouTube to give race fans the chance to relive every moment of NASCAR’s completely revamped playoffs.
For the remainder of NASCAR’s postseason, ambulance fans will be able to view full-length replays of NASCAR Sprint Cup Series races on NASCAR’s official YouTube channel, free of charge.
Complete race replays of each Chase for the NASCAR Sprint Cup race broadcast will be available at www.youtube.com/NASCAR each week following the event.
“Enhancing the fan experience through NASCAR’s digital properties is at the core of everything we do, and providing free, full-length race replays on YouTube gives our fans another easy way to interact with the sport,” said Colin Smith, managing director of NASCAR Digital Media.
NASCAR Digital Media launched a completely redesigned digital platform in January 2013, which included a brand new YouTube channel.
“Having full NASCAR races on YouTube for the first time will be a big win for fans around the world, letting them watch anywhere on any device,” said Claude Ruibal, YouTube’s Global Head of Sports Partnerships. “On YouTube, NASCAR Digital Media is now able to connect even more of their fans with the sport they love.”