NASCAR bolsters international efforts with new leadership roles
February 1, 2018
NASCAR has announced a series of new leadership appointments as it expands its international business.
The organisation has named Jim Cassidy as new chief international officer, who will be reporting to Steve O’Donnell, executive vice president and chief racing development officer.
Cassidy will oversee all international competition and commercial operations, building on the success of NASCAR’s three international series with the NASCAR Pinty’s Series in Canada, NASCAR Mexico Series and NASCAR Whelen Euro Series.
O’Donnell said: “Jim brings nearly two decades of racing operations and industry leadership experience. He has worked tirelessly to grow our existing motorsports properties outside of the U.S and will lead our efforts to identify important growth opportunities internationally for our sport and its growing fanbase.”
Cassidy added: “NASCAR racing is broadcast in over 185 countries and territories, with race fans engaging stock car racing in person at events in Canada, Mexico and across Europe. The demand for NASCAR racing internationally has never been stronger and we look forward to bringing our sport closer to race fans everywhere.”
Meanwhile, Chad Seigler has been appointed as the vice president, International Business Development and Celeste Griffin-Churchill as senior director, International.
NASCAR additionally named Ben Kennedy as general manager, NASCAR Camping World Truck Series. Kennedy will oversee all aspects of NASCAR’s truck series, working closely with Brad Moran, NASCAR Camping World Truck Series managing director, and Jeff Wohlschlaeger, managing director, Series Marketing to continue to deliver great racing, fan experience and marketing across this series.
Kennedy will report into Elton Sawyer, vice president, Competition and will work closely with O’Donnell and Steve Phelps, executive vice president and chief global sales and marketing officer.
