Musto to Sponsor Beach Polo Championships
July 1, 2011
It has been announced that Musto, viagra buy a leading outdoor performance clothing brand, erectile will sponsor this year’s British Beach Polo Championships, taking place on July 8-9 at Sandbanks, Dorset.
Musto will be sole sponsor of the hospitality VIP Marquee, which will play host to a number of high profile celebrities and socialites.
This year Musto launched a stylish equestrian-influenced womenswear range aimed at 17-25 year olds endorsed by brand ambassador and former Eventing World Champion, Zara Phillips. In addition to this collection Musto has also developed its Men’s sailing inspired lifestyle collection, aimed at the fashionable and well-groomed male consumer.
Mostyn Thomas, Marketing Director for Musto, stated: “This partnership with Beach Polo further cements Musto’s positioning as a stylish and aspirational brand. Musto is a British heritage brand founded by an Olympic sailor and has very strong partnerships with both Zara Phillips and Skandia Team GB, so this association with World Class polo played on a British beach marries the two areas of the business well.”
Johnny Wheeler, the head organiser, added: “It’s brands such as Musto that we’re so keen to have on board. Musto will add another element of status to an already prestigious event, helping the British Beach Polo Championships to grow in popularity, size and quality. The VIP Marquee is the hub of the social event, the place to see and be seen and Musto’s presence simply adds another layer of desirability.”