Munich 2018 Sign Two New Partnerships

December 22, 2010

The hotly tipped Munich bid to host the 2018 Winter Games has received further backing from two new partnerships with Turner Broadcasting System (TBS) and Getty Images. The deals will see Time Warner-owned TBS become the bid’s media partner and Getty Images sign up as a national supplier.

The bid team revealed that the partnership with TBS will allow the Munich bid to air promotional adverts on international channels TNT Film and TNT Serie from January. The partnership was agreed in an attempt to maximise the bid’s digital campaign in the New Year.

Munich 2018 chief executive Bernhard Schwank said: “These two deals are pivotal to Munich 2018’s delivery of compelling messages to the Olympic family over the critical months ahead. TBS will allow us to share the excitement we have…on an international stage, and connect with an important audience.”

He added: “Getty will help bring alive the Festival of Friendship – Munich’s 2018’s uniquely compelling offer to the Olympic Movement.” The International Olympic Committee will decide on July 6, 2011, whether the German city of Munich, Annecy in France or PyeongChang in South Korea should stage the 2018 Games.