Mumm’s the word for Usain Bolt

Jamaican sprinting icon Usain Bolt has signed a partnership with French champagne producer Maison Mumm.

Bolt’s long-term goal for Mumm will include spearheading initiatives to excite the world and ultimately aid in efforts to make Maison Mumm the top champagne house in the U.S.

Under the partnership, cheap Bolt will be named the Chief Entertainment Officer – CEO. His leadership in sport is unparalleled. His pursuit of victory and his well-known personality in sharing the celebrations that follow his wins have entertained legions of fans worldwide.

“I’m honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways, order ” said Mr. Bolt.  “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, anabolics and I’m very excited to invite all my fans around the world to raise their glasses with me.”

Maison Mumm has constantly pushed the limits of celebration as well as innovation, having premiered the first digitally connected champagne bottle (which triggers a interactive sound and visual experience in a venue as the cork is popped), and the first drone-powered bottle delivery service by a champagne house. 

“Maison Mumm is about exploring unexpected ways to celebrate with our fans,” said Cesar Giron, Chairman and CEO of Martell Mumm Perrier-Jouet. “By naming Usain as our Chief Entertainment Officer, we will work closely together to bring unique excitement through daring innovation to celebrations and moments of victory, large and small, around the globe.” 

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