Müller named as a national partner for the IAAF World Indoor Championships Birmingham
By Shantanu Srivastav | February 28, 2018
Dairy brand Müller has been announced as a national partner for the IAAF World Indoor Championships Birmingham 2018.
Müller will join other national partners like Birmingham Airport, Toyo Tires and SPAR. The Championships, which will be held at Arena Birmingham from the 1st to 4th March.
Championships director, Joan Durose, said: “We are very pleased to welcome Müller as a National Partner for the IAAF World Indoor Championships Birmingham 2018. Müller’s continuing commitment to athletics in this country is strengthened still further with this announcement and we are grateful for their support.”
Michael Inpong, chief marketing officer, Müller, said: “Müller is incredibly proud to support Britain’s love of athletics and our ambition is to encourage the nation to get out there and run, throw and jump, creating everyday moments of pleasure. Our partnerships with world-class sport help us to empower consumers to make active and healthy lifestyle choices, and we’re delighted to take this approach one step further.”
Müller is already a key sponsor of athletics in this country, having agreed to partner three events in 2018 and 2019, as well as being an official supporter of the British Athletics team and the official milk and yogurt of British Athletics.