Müller and NBA London expand partnership

Yoghurt brand Müller has expanded its deal with the National Basketball Association (NBA) in London, therapy seeing it become the official marketing partners of the NBA Global Games London match in January 2017 when the Denver Nuggets take on the Indiana Pacers at the O2 Arena in London.

Müller is to launch two separate promotions in the UK and Ireland in the build up to the January fixture. The yoghurt brand will additionally launch competitions for fans to win branded basketball merchandise. Their advertising will also be featured across the league’s social media and digital channels across the UK.

“The NBA is pleased to announce this expanded partnership with Müller as we prepare for our seventh regular-season game in London, bronchi ” said NBA EMEA vice president of global marketing partnerships and emerging markets, Marc Armstrong.

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