MP & Silva Appoints Alex Wee as New Brand Partnership Director

MP & Silva announced the appointment of Alex Wee as Director, Brand Partnerships (Asia Pacific), with effect from 2nd May 2017.

Wee will be responsible for delivering new commercial partnerships and sponsorship opportunities, as well as building relationships with brands and clients across the region.

He will oversee the development and exploitation of non-media content commercial rights, including the delivery of sponsorship-led revenue.

Wu Swee Sin, MP & Silva Managing Director (Asia Pacific), said: “We welcome Alex’s experience especially with his proven skills set and relationships to continue our success across the region. We are delighted to have someone of his expertise to bolster our growing brand partnership business, including his in-depth understanding of the Asian region. We look forward to leveraging on his well-established relationships to establish more long-term partnerships, and further strengthen our sponsorship business.”