MP & Silva wins media rights for 2011 Singapore Marathon

MP & Silva, a leading international sports media company, has announced today its appointment as the exclusive worldwide media rights distribution and production agency for Singapore’s marquee running event, the Standard Chartered Marathon Singapore (SCMS) 2011, organised by the Singapore Sports Council (SSC). The race takes place on 4 December 2011.

MP & Silva tapped into its integrated approach of providing media rights distribution, production services and marketing support to secure the milestone agreement with SSC.

The SCMS will see a number of enhancements by MP & Silva for the 2011 edition, such as  news updates on official Twitter and Facebook accounts, and a reality-style programme format for the whole new five-hour LIVE broadcast, chronicling key runners’ preparation for the competition and the highlights of their race.

Beatrice Lee, Managing Director of Asia Pacific, said, “MP & Silva’s leading position in the local sports scene is attributed to our integrated formula of combining expansive rights distribution with creative inputs to production and marketing. We will continue to strive for more creative ways to reach out to rights holders and stakeholders to feed the growing demand for Singapore’s sports programmes.”

Commenting on the partnership, Mr David Voth, Senior Director, Sports Business, SSC, and Vice-chairman, SCMS 2011 Organising Committee, said, “The Singapore Sports Council is proud to partner with MP & Silva to provide holistic and quality coverage of the Standard Chartered Marathon Singapore 2011 to local and international audiences. With MP & Silva’s top expertise and vast experience in the global media and broadcast industry, this partnership will undoubtedly boost our efforts to secure the IAAF Gold Label, the highest grade in road running.”

MP & Silva’s local production portfolio for 2011 has already covered the 44th Singapore International Open (bowling), Aviva Ironman 70.3 Singapore, CIMB Singapore Women’s Squash Masters, Li Ning Singapore International Series (badminton), Sundown Ultra Marathon, and Youyi Games (basketball).