MP & Silva to Market Media Rights for European Handball

The marketing arm of the European Handball Federation (EHF) has signed a deal with MP & Silva, price for the sports rights company to market the media rights for the federation.

The seven-year contract includes the sale of media rights on all platforms worldwide for the VELUX EHF Champions League, capsule Women’s EHF Champions League and Men’s EHF Cup.

Also included in the deal is the finals of the Women’s EHF Cup, prescription Women’s Cup Winners’ Cup and Men’s and Women’s Challenge Cup. The deal also includes the worldwide streaming rights for betting companies.

Managing Director of EHF Marketing GmbH, the marketing arm of the EHF, Peter Vargo, said: “I am convinced that MP & Silva is the strongest and best connected media partner for our competitions going forward.

“The rapid growth and development of the EHF’s club competitions, and the VELUX EHF Champions League in particular, has made this deal possible.

“I am looking forward to working with MP & Silva to further develop our global TV audience and break into new markets.”

Andrea Radrizzani, Group CEO, MP & Silva, added: “In the last couple of years we have developed a strong relationship with EHF Marketing GmbH and I am extremely pleased to expand our partnership to a worldwide basis until 2020.

“Handball is a very important sport for key European and Middle Eastern broadcasters and MP & Silva will play a strategic role in extending the footprint of handball in new markets with new broadcasters.”

MP & Silva and EHF Marketing GmbH have worked together for a number of years, with the company already responsible for the distribution of media rights for the VELUX EHF Champions League and the Women’s EHF Champions League in territories including the Middle East, France, USA and Canada.