MP & Silva to Distribute Media Rights for Hong Kong Football Association
October 11, 2012
MP & Silva, viagra a leading international media rights company, has secured a rights distribution deal with the Hong Kong Football Association (HKFA).
The deal includes territories outside Hong Kong for international matches, such as the 2015 Asian Cup qualifiers, where Hong Kong has been grouped with Uzbekistan, UAE and Vietnam.
Mark Sutcliffe, HKFA CEO, said: “Distributing rights abroad is a positive initiative for the HKFA. MP & Silva has a strong football distribution franchise in both Asia and abroad and we know they are well placed to distribute our media rights in agreed markets. Through the initial package of matches, we are very excited by the prospect of reaching out to international fans and commercial partners of Hong Kong football”.
MP & Silva has a strong media rights portfolio in Asia that includes Asia Football Confederation, Oceania Football Confederation, Japanese Football League, Japanese baseball and the Olympic Council of Asia.
Andrea Radrizzani, MP & Silva Group CEO, said: “We have been extremely successful in the last five years in distributing football rights in Asia and I’m glad to use our network of clients and partners to boost Hong Kong’s football internationally.”
MP & Silva’s deal with the HKFA will allow it to distribute HKFA rights across cable, satellite, betting, terrestrial, Web TV, IPTV and mobile platforms.