MP & Silva to Distribute Media Rights for 2018 & 2022 World Cups in Italy

Media rights agency MP & Silva has been selected as the exclusive FIFA sales representative for the 2018 and 2022 FIFA World Cups TV rights in Italy.

MP & Silva will manage the distribution of the TV and media rights of 2018 FIFA World Cup (held in Russia) and 2022 FIFA World Cup (held in Qatar) inside the Italian territory, health selecting the broadcasting candidates and reaching the best possible distribution. This appointment builds on the previous distribution agreement for the 2014 FIFA World Cup Brazil where MP & Silva is already FIFA’s media rights partner in Vietnam and Oceania.

The package offers all 64 live matches and ceremonies of the 2018 and 20122 FIFA World Cups as well as highlights and extended coverage, plus the Confederation Cups 2017 and 2021.

Niclas Ericson, FIFA’s TV Director, commented: “MP & Silva has done a great job in leading the distribution of international football content in Europe and other world regions and they are clearly the best partner we could select to distribute the media rights for the FIFA World Cups 2018 and 2022 in Italy. We are excited with the prospect of reaching out to a new generation of Italian football fans.”

Riccardo Silva, MP & Silva President, said: “We are extremely honored with this long-term relationship with FIFA as very few companies worldwide have the privilege of being selected by FIFA as their sales representative for the FIFA World Cup. Being again appointed by FIFA represents a further recognition of our leadership in the sports media rights market. We look forward to use our innovative distribution skills to guarantee improved audiences of the FIFA World Cup in Italy.”