MP & Silva to Distribute Kremlin Cup ATP Rights from 2014-2018
By Community | December 18, 2012
The deal includes all territories outside Russia.
Held in the Olympic Stadium in Moscow once a year, recipe the Kremlin Cup is Russia’s first professional international tennis tournament, played in indoors hard courts.
The package offers a minimum of 17 matches every year. The partnership between MP & Silva and Kremlin Cup covers 5 tournaments, from 2014 to 2018.
MP & Silva has been distributing tennis media rights since 2009, with a growing portfolio of year-round events around the globe. The company currently distributes Roland Garros (France), international tournaments like the Clash of Continent (Singapore), Qatar Open (Qatar), Copa Claro (Argentina), Delray Beach ITC (USA), Zagreb Indoors (Croatia), Croatia Open (Croatia), Vina Del Mar Open (Uruguay) and Kitzbühel (Austria).
The Kremlin Cup is a welcome addition to the portfolio, being the first time that MP & Silva adds its footprint in Russia.
“We’re glad to become worldwide partners with Moscow’s Kremlin Cup” said Riccardo Silva, President, MP & Silva. “This is a great addition to our tennis rights portfolio which includes Roland Garros Grand Slam (French Open), Qatar Open and another seven ATP Series competitions. MP & Silva has a strong track record of distributing tennis to over 148 countries with the potential reach of 182 million homes, and this long-term partnership with Russia’s top tennis event is a significant commitment of MP & Silva to further develop tennis TV and online audiences all over the world”, he added.
MP & Silva will be the exclusive distributor of Kremlin Cup across cable, satellite, terrestrial, Web TV, IPTV and mobile platforms.