MP & Silva Team Up with J Sports for EPL and Ligue 1 Rights
February 9, 2011
Japanese sports broadcaster J Sports have partnered with leading media rights agency MP & Silva, announcing deals that will see the Asian company obtain rights for soccer’s English Premier League and French Ligue 1.
J Sport will now show coverage of both major European league’s throughout Japan and have agreed a partnership with MP & Silva becoming the broadcaster’s acquisition partner for international sports content.
Kazushige Sasajima, president, J Sports Broadcasting Corporation, stated: “We are delighted to confirm our partnership with MP & Silva, which will give us unparalleled access to the company’s portfolio of premium sports content, such as the English Premier League and Ligue 1. The deal reaffirms J Sports’ commitment to provide greater value and viewing options to our viewers, and consolidates our position as the top sports broadcaster in Japan. These first acquisitions strengthen our programming line-up and add even greater depth to our world class sports programming, particularly in football.”
Cho Su Hyeon, MP & Silva managing director, Japan and Korea, added: “Given J Sports’ undisputed leadership position in Japan, we are extremely pleased to sign a partnership that will allow our sports content to reach the broadest sports-focused television audience in the country. The strategic tie-up also gives us a rare opportunity to play a bigger role in helping our partner J Sports to drive more subscribers and increase commercial opportunities through both our existing portfolio of rights and by leveraging the strength of our network of partners.”