MP & Silva Signs Six-Year Deal as Belgian Jupiler Pro League’s Media Advisor

Leading media rights agency MP & Silva have revealed today that it has been appointed as media advisor to the Belgian Jupiler Pro League for a period of six seasons, pills starting on 2014/15 season.

The advisory role will allow MP & Silva to develop and implement in close collaboration with the League commercial strategies in relation to sales of media rights and coordinate under the League’s authority the production and technical services to be provided by prospective licensees.

The worldwide agreement covers all matches of the Jupiler Pro League to be distributed to any platform or devices domestically and internationally.

The addition of the Belgian football league to MP & Silva’s extensive media rights portfolio reaffirms the agency’s market leadership in the international distribution of European professional football content. Jupiler Pro League will join a distinctive group of current MP & Silva partners that include Barclays Premier League, capsule Bundesliga, Italian Serie A, French Ligue 1, Scottish Premier League, the FA Cup, the English Football League, La Liga, Turkish Super Lig and Greek Super League.      

Peter Hutton, joint-CEO, MP & Silva said: “We have been very impressed with the professionalism of the league and the clubs through this commercial process, and now look forward to working with them to build a strong future.”  

Michel Dupont, President, Belgian Jupiler Pro League said: “I am delighted with this new partnership as it is completely in line with our long-term strategy. We will grow as an organisation but also the competition will benefit from it, the Jupiler Pro League will be broadening its international reach. This partnership will therefore boost our strategies.

“The clubs chose this partnership for the fans. With the extra money the quality of our competition will get better and Belgian football can participate on international level. Naturally, this partnership doesn’t make us compete with bigger countries yet, but it will with a few other smaller countries. This will also make us able to attract qualitative better players to the Jupiler Pro League.”