MP & Silva Sign 5-Year IBAF Partnership

May 24, 2011

International sports marketing agency MP & Silva has been appointed by the International Baseball Federation (IBAF) as its exclusive media advisor in a multi-year deal.

The five-year partnership will see IBAF and MP & Silva collaborate on worldwide distribution of all of the federation’s international team portfolio, including the Men’s and Women’s Baseball World Cup.

IBAF and MP & Silva will work together to expand IBAF’s sponsorship portfolio and MP & Silva will provide strategic marketing consultancy and support services to further the sport’s exposure in the USA and the key Asian markets of Japan, Korea and Taiwan.

Andrea Radrizzani, group chief executive, MP & Silva, stated: “We are extremely honoured to be given this opportunity by IBAF to help extend the reach and popularity of baseball around the globe. The prospects for growth are very promising, in Central America and particularly in Asia and, in a strategic partnership with IBAF, we aim to develop a wider international base for this exciting sport and to engage baseball fans in Asia and other key markets more directly.”

Riccardo Fraccari, president, International Baseball Federation, added: “We are pleased to announce our co-operation with MP & Silva and look forward to expanding the distribution and exposure for the sport together. We have millions of fans far and wide and with MP & Silva as our media advisor, we hope to share and foster this global passion for baseball with even more fans around the world.”